When it comes to fried chicken, there's just no way toppling KFC. Yes we have seen strong competitors surprising us with their recipe and unique menu these days, but with so many years of stronghold and a huge fan base, Colonel Sanders can continue sniggering at their efforts. And besides the fried ones being finger lickin good, oven-roasting seems like a bright idea too!
Last Saturday, a bloggers' session was held at KFC Suntec to introduce the new Roasta Burger. Instead of the usual grilled/fried burgers, KFC came up with an oven-roasted one to stand out from the crowd. Even the packaging box resembled a cute little oven!
Wrapped neatly within the box, the new burger looked more like a sub with its elongated shape. Sandwiched between the oat-bran dusted bun were tomato and lettuce slices and a large chunk of skinless chicken thigh meat. Stretched my mouth widely to make first contact!
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The tender, juicy texture was well-received, nothing short of what I will expect of thigh meat done right. Flavour-wise, their signature sauce (not secret recipe of 11 herbs and spices, but still secret) was kind of sweet and savoury, leaving a subtle spicy aftertaste that appetisingly made you go for the next bite already!
To be really blunt, it felt like a roasted version of the Golden Arc's McSpicy, without the heatiness and adding an oriental touch with the 咕噜肉 (sweet and sour pork) type of sauce. A little advice, skip the large dope of mayonnaise to appreciate the original taste!
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As Virginia, Marketing Director of KFC explains, they were able to explore such opportunities since they installed ovens for baking the Portuguese Egg Tarts (which by the way, has really amazing standards!), so don't be surprised if you see more roasted varieties in the future! A roasted two piece meal, perhaps?
The Roasta Burger will be a permanent addition to the menu, selling at $5.90 with a regular coke and side. Being so brainwashed by their fried chicken, it wouldn't come to me naturally to opt for a roasted chicken burger on my next KFC visit, but it never hurts to have more options for everyone!
Kentucky Fried Chicken
Outlets everywhere except Pulau NTU
Note: The Roasta Buger will be available for delivery from 19th October onwards, while the promotional meal and Roasta Buddy Meal will only last till 23th November
Special thanks to Migs and Linda of Group M, and the wonderful team at KFC for the invite!
Taken with Nikon D70
7 comments:
mmm i like kfc egg tarts! best eaten when fresh out the oven (:
Outlets everywhere except Pulau NTU lolx. Haiz I think KFC should just stick to fried chicken and as it is, if it ain't broke, don't fix it.
the egg tarts became a permanent part of their menu huh? And is this roasta burger, healthier than mcspicy? :)
Jer Lin: Ahh.. Flaky skin and piping hot egg custard!
ice: They really should open one in NTU! Hmm.. they ain't exactly moving away from their core business, colonel sanders will haunt them. lolx. Just more variety I guess?
Lorraine: Yup, the egg tarts are selling so good until it became a permanent item already! Healthier? Me no nutrition expert, thats up to you to interpret haha.
You have done JUSTICE for your free food.Well DONE.
KFC actually do have the roasted chicken in US and it's not too bad either! Hopefully they can bring them to Spore and we can have more choices.
justme: Hi, I didn't catch exactly what you are implying, but perhaps I should just say that I do write what I think, paid or invited.
Hi anonymous, ohh i didn't know that, we will wait and see then!
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